General marketing
Mozilla Marketing in Ad Age magazine
Good article just came out over at Ad Age, the trade pub about marketing and advertising, about what we’ve been up to as members of the Mozilla marketing squad.
Collect some Collections
Yesterday was a really great day for Mozilla Add-ons, with the re-launch of a new snazzy looking web home and some great new features that make discovering and sharing Add-ons much easier, and dare I say, addictive. In a voice fit for your local FM station, Justin Scott walks you through a few videos about [...]
Recap: A More Dynamic Experience
In a previous post, I wrote about the details of a test we were going to conduct on the Firefox download page. To recap, the goals of the test were two-fold: improve the visit-to-download conversion rate, and provide a better user experience for site visitors by displaying relevant information about Firefox based on their browser [...]
A More Dynamic Experience
Millions of people visit Mozilla.com every month. Many visit in order to download Firefox, while others may search for Firefox updates, support information, or how to get involved with the Mozilla community. Up to now, we’ve treated every person visiting the Firefox download page in pretty much the same way: they all receive a message [...]
Superbowl ad: 3 million reasons why Mozilla shouldn’t run one
(Note: This is a response to Ken’s blog post) The Super Bowl is just a few days away. People from around the country will be settling into their seats to watch the commercials as much as the game itself. In honor of the big game, Ken Kovash and I thought it would be fun to [...]
A Firefox website visitor, according to Google Ad Planner
Recently I’ve been playing around with Google Ad Planner, which allows you to view a number of different website metrics — visitor, pageview, and estimated reach data as well as a website’s associated demographic information (US only for now) — for your web properties and those of your competitors. I won’t get into what this [...]
Go Go Gadget Ads
Recently we began a test of one of the latest online advertising banner formats — a Google Gadget Ad — to support the launch of Firefox 3. Gadget Ads are built in a similar way to Google Gadgets and are designed to be interactive — think of them as mini web pages packaged in a [...]
Jumping with the Fox
Secret footage just discovered in John Slater’s attic between his recent house moves.
URL’s and branding through search advertising
A name is a big part of any organization’s overall brand. And having a synchronized domain name is a key component of an organization’s presence online. Companies often spend a lot of time and resources to ensure that their address on the Web reinforces their company’s brand, product, or product attribute. Traditionally at Mozilla, we’ve [...]
Break a World Record
One of the most popular books among the neighborhood kids when I was growing up was the Guinness Book of World Records. With each annual edition, you could thumb through the book and find everything from crazy super-sized food to human body extremes (I actually met the guy who at one time set the record [...]
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