Search Engine Marketing
Neighborhood Watch
There are a number of websites and blogs that do a great job spreading the word about the Mozilla project. Some offer links to Mozilla news and information, some display Mozilla art, and some offer links to download Firefox. However, there are a small subset of people out there who aren’t playing nice, requiring personal [...]
URL’s and branding of search marketing – Part II
(Note: This is the conclusion of a two-part post. You can find part one here.) In a previous post, I mentioned a variety of tests that were conducted through our search campaigns. One additional test that we looked at involved adding a “www” prefix onto our url’s. So instead of “Firefox.com”, we would test “www.Firefox.com”. [...]
Go Go Gadget Ads
Recently we began a test of one of the latest online advertising banner formats — a Google Gadget Ad — to support the launch of Firefox 3. Gadget Ads are built in a similar way to Google Gadgets and are designed to be interactive — think of them as mini web pages packaged in a [...]
URL’s and branding through search advertising
A name is a big part of any organization’s overall brand. And having a synchronized domain name is a key component of an organization’s presence online. Companies often spend a lot of time and resources to ensure that their address on the Web reinforces their company’s brand, product, or product attribute. Traditionally at Mozilla, we’ve [...]
Another search marketing experiment
Great post by Ken “Numerator” Kovash that summarizes another one of our search marketing experiments here at Mozilla. It’s definitely worth a read. See if you can pass the quiz question.
Organic and Paid Search – How Opposites Interact
Recently, Ken and I set out to answer a question about our search program: how does organic search (meaning results in a search engine that are not sponsored) interact with paid search (those sponsored results that you see at the top or along the side of search engine results)? More specifically, would people click on [...]
Online Marketing Results (part II)
We’ve been monitoring the performance of our outbound marketing campaigns and I wanted to share some of the results (take a look at the previous post that details which message, “customization” or “security”, performed best this time around). Over the past few months we’ve seen an especially sharp decline in our CPC (cost per click [...]
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