Recap: A More Dynamic Experience

In a previous post, I wrote about the details of a test we were going to conduct on the Firefox download page.  To recap, the goals of the test were two-fold: improve the visit-to-download conversion rate, and provide a better user experience for site visitors by displaying relevant information about Firefox based on their browser [...]

No More Naked Browsers!

Today we’re launching a new and improved website to complement the Personas add-on.  Personas are easy-to-install “skins” for Firefox that make changing the look of your browser super simple and fun — try it out if you haven’t already.  In addition to a refreshed look-and-feel, the new website provides an easy way to discover new [...]

A More Dynamic Experience

Millions of people visit Mozilla.com every month.  Many visit in order to download Firefox, while others may search for Firefox updates, support information, or how to get involved with the Mozilla community.  Up to now, we’ve treated every person visiting the Firefox download page in pretty much the same way: they all receive a message [...]

The Mozilla.com website: more than just pretty illustrations

John Slater has written a really good post explaining the genesis of the new Mozilla.com website design, which went live with the launch of Firefox 3.  In general, the feedback from the community has been really positive — it’s a great looking site which does an excellent job of communicating the benefits of Firefox and [...]

The What’s New Page test results are in

In a previous post, I described a program that was designed to test a new approach to the page that users see when they update to a new version of Firefox — we call it the “What’s New Page”. Well, the results are in, and they reveal some interesting things about what’s interesting to Firefox [...]

An effective Firefox download page

During the last month we’ve been testing some variations of the US Firefox download page. You can read about the details in-depth here, but our goal was pretty basic — increase the download conversion rate (individuals that landed on the Firefox download page and subsequently decided to download). Well, we have a winner! This best [...]

Some new “What’s New” Firefox Pages

When a user upgrades to the latest version of Firefox, they see a landing page that announces they’ve successfully installed the latest version of Firefox. In general, we’ve used this page to let users learn more about a particular release, or to introduce new Firefox features. This page is a valuable component of our retention program and one of the main ways that we communicate with existing Firefox users.

This week, during the next regular update to Firefox (version 2.0.0.8), we’ll be trying out a few new versions of this page that we think make the idea of browser-customization a little easier to understand while giving users the opportunity to download a selection of consumer friendly add-ons directly from the landing pages.

JT Batson had a good previous post about the reason for trying some improvements to these pages:

“Our primary audience is people who have not tried add-ons before; either because they have never heard of them or they don’t quite understand what and how useful they are. We hope to use the learnings from this effort to continue to improve how we communicate the “customization” benefit of Firefox across all of our properties.”

The add-ons that are listed on the pages below were selected to present a wide variety of general consumer-focused add-ons and many were drawn from the Mozilla add-ons recommended list. There are many other great candidates that could have been included in this initial test. If these pages are well received (based on number of people who click through and try them out), we’ll continue to refine them and roll them out beyond the en-US locale.

The pages are posted below — what do you think?

Multivariate testing to improve Firefox conversion

Here at Mozilla, we’re always trying to tweak messaging, graphics, layouts, etc. that are found throughout Mozilla.com and Mozilla’s other web properties (add-ons, spreadfirefox, etc.). Rarely are these changes done just because we think it’ll make things look pretty. Usually we have a good hypothesis that we want to test to improve a user’s experience [...]