http://development.openoffice.org/releases/2.3.0.html

What you did is answering a question about how successful the page can be to *push* users to go to addons page.

The question that remains is – is that a real goal of the update note page?

Is the goal to push them to addons? Do you really believe that in general it’s a good thing to push so many people to addons?

I really doubt that. I didn’t do deep studies on the subject, but from my experience in working on Mozilla communities it seems that addons are designed for minority. Trying to force it for majority reminds me testing Linux configuration that better promotes the usage of the shell for users.

Addons are for hi-tech Internet users who’ll always should stay minority. Firefox should reach majority with default setup and allow those who want to go further. What you can achieve by exposing addons more is that people who are not the target will investigate addons use and they may even fall into a rabbit hole that’s way deeper than they want the browser to be. (“I did something, the browser is different now, and I don’t know how to do this, and now I’m afraid of touching anything”)

I’d like to second Staszek Malolepszy here. This page should ENSURE users that they are SAFE now. That should be the loudest, clearest message on the screen. They risked clicking “yes” on the update screen. They may be worried about what’s happening now (yes, that’s the common picture of my friends seeing Update alert and asking me what to do). People who see this page are people who literally *risked* clicking “yes”. We should calm them down. Tell them that what happened made them safe, secure. Congratulate them on the decision and braveness and make them feel confident that they made a good choice.

THEN we may propose them to do anything more with their browser, but I’d like to make sure we don’t get addons to the wrong target group so I’d probably say sth like “If you want to make your internet experience richer, you can customize and empower your browser with addons” – so that those tiny, little, Joe Average kind users can safely run away without having to risk more.

From your screen 1 the message is *totally* different, not to say *opposite*. You ignore the message about update. It’s complete, nothing to talk about, move on.
Now you scream to them that “it’s time to do more” – I can see with my soul eyes my friends, my mum, my girlfriend seeing this call to “do more” and running away.
Sorry, for me you’re going to make them scared. I don’t know if they will run away from Firefox, probably no, I don’t know if it will influence they memory connection map with the word Firefox and relations to Safe, Scary, Difficult, Easy etc. But I’d guess it may. And even if you’ll get more addons downloaded, the overall result will be wrong.

This message is great for experienced Internet users, who feel “safe” while browsing, who know what they do, who are reading the messages instead of panicking on each new screen – to minority of users.

Please, think twice before you do the swap. Test elder users, less experienced. Not the ones who installs Firefox because they find it cool, but the ones who got Firefox installed by their son or friend. Or even made it on their own and believe that installing Firefox was the most important, difficult and terrifying thing they did on the Internet.
I’d prefer not to make them not want to click the “Update” button next time…

I would suggest choosing some general categories, giving the top one or two addons from those categories, and inviting the user to look at more from those categories. For example:

Adblock Plus, perhaps repagination, and “See more add-ons that make the web less annoying”

Foxmarks, perhaps stumbleupon, “see more add-ons that work with online services”.

It’s All Text, FireGPG, “see more add-ons that work with programs on your system”.

Customize Google, perhaps Firefox companion for eBay, “see more add-ons that customize a particular website”.

Web Developer, perhaps Firebug, and “See more add-ons for web developers”.

Download Statusbar, Fission, “see more add-ons that change the look of the browser”.

One question, however… I noticed that the winning test page had 2 options: 1. Customize it now; and 2) No thanks, I’m just here for the internet.

Does the 8.4% click through rate include those who said “No Thanks?” or did 8.4% say “Customize it Now?”