http://www.giantspatula.com/?p=22 a Rolnitzky blog > thoughts about Mozilla marketing and some other stuff Mon, 08 Feb 2010 06:32:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.giantspatula.com/?p=22&cpage=1#comment-361 Organic and Paid Search - How Opposites Interact | Giant Spatula > a Rolnitzky blog Thu, 20 Dec 2007 22:37:17 +0000 http://www.giantspatula.com/?p=22#comment-361 [...] paid search marketing. And the cost effectiveness of these downloads through paid search has been steadily, if not dramatically, improving during the [...] [...] paid search marketing. And the cost effectiveness of these downloads through paid search has been steadily, if not dramatically, improving during the [...]

]]> http://www.giantspatula.com/?p=22&cpage=1#comment-196 Mozilla Online Advertising – an Experiment < Blog of Metrics Mon, 26 Nov 2007 18:15:42 +0000 http://www.giantspatula.com/?p=22#comment-196 [...] the past couple of months, I’ve been collaborating with David on some different ways to optimize our online advertising efforts. The goal includes improving the downloading path/experience of new Firefox users, as well as [...] [...] the past couple of months, I’ve been collaborating with David on some different ways to optimize our online advertising efforts. The goal includes improving the downloading path/experience of new Firefox users, as well as [...]

]]> http://www.giantspatula.com/?p=22&cpage=1#comment-176 Jesse Ruderman Thu, 22 Nov 2007 01:34:18 +0000 http://www.giantspatula.com/?p=22#comment-176 What's our CPA now? And what would you estimate our marginal CPA to be? It sounds like the latter is low enough that you've decided it's worth it to spend more, e.g. by advertising on additional (less efficient) keywords, which is great. What’s our CPA now? And what would you estimate our marginal CPA to be? It sounds like the latter is low enough that you’ve decided it’s worth it to spend more, e.g. by advertising on additional (less efficient) keywords, which is great.

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