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	<title>Comments on: Firefox retention video &#8211; extras needed!</title>
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	<link>http://www.giantspatula.com/?p=25</link>
	<description>a Rolnitzky blog &#62; thoughts about Mozilla marketing and some other stuff</description>
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		<title>By: David Tenser</title>
		<link>http://www.giantspatula.com/?p=25&#038;cpage=1#comment-344</link>
		<dc:creator>David Tenser</dc:creator>
		<pubDate>Mon, 17 Dec 2007 00:28:29 +0000</pubDate>
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		<description>Would have been awesome to be there! There is a Swedish commercial for can recycling that uses this concept and it is one of my personal favorites. Here&#039;s a link to a QuickTime video: http://www.pantamera.nu/film_artister.asp

Now I&#039;m getting off-topic, but here&#039;s another one of their awesome commercials: http://www.pantamera.nu/film_pantamera.html

They&#039;re singing &quot;panta mera,&quot; which is Swedish for &quot;recycle more.&quot; The comedy (to a Swede) is that you don&#039;t get it until you see the text, because you think they&#039;re singing in some other language.</description>
		<content:encoded><![CDATA[<p>Would have been awesome to be there! There is a Swedish commercial for can recycling that uses this concept and it is one of my personal favorites. Here&#8217;s a link to a QuickTime video: <a href="http://www.pantamera.nu/film_artister.asp" rel="nofollow">http://www.pantamera.nu/film_artister.asp</a></p>
<p>Now I&#8217;m getting off-topic, but here&#8217;s another one of their awesome commercials: <a href="http://www.pantamera.nu/film_pantamera.html" rel="nofollow">http://www.pantamera.nu/film_pantamera.html</a></p>
<p>They&#8217;re singing &#8220;panta mera,&#8221; which is Swedish for &#8220;recycle more.&#8221; The comedy (to a Swede) is that you don&#8217;t get it until you see the text, because you think they&#8217;re singing in some other language.</p>
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		<title>By: the godfather</title>
		<link>http://www.giantspatula.com/?p=25&#038;cpage=1#comment-313</link>
		<dc:creator>the godfather</dc:creator>
		<pubDate>Sat, 15 Dec 2007 04:03:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.giantspatula.com/?p=25#comment-313</guid>
		<description>Will I get extra points if I dress up as either Dionne Warwick, Huey Lewis, or Lionel Richie (any of them in &#039;80s Firefox gear, of course)?</description>
		<content:encoded><![CDATA[<p>Will I get extra points if I dress up as either Dionne Warwick, Huey Lewis, or Lionel Richie (any of them in &#8217;80s Firefox gear, of course)?</p>
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		<title>By: Be part of the next Firefox video : Mozilla Links</title>
		<link>http://www.giantspatula.com/?p=25&#038;cpage=1#comment-309</link>
		<dc:creator>Be part of the next Firefox video : Mozilla Links</dc:creator>
		<pubDate>Fri, 14 Dec 2007 13:08:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.giantspatula.com/?p=25#comment-309</guid>
		<description>[...] The video will be of a &#8220;We are the world&#8221; style and aims &#8220;to fire-up existing users and infuse even more pride into those that are already spreading Firefox around the world (and of course, maybe convince some new users to give us a try as well).&#8221;, reads David Rolnitzky&#8217;s post. [...]</description>
		<content:encoded><![CDATA[<p>[...] The video will be of a &#8220;We are the world&#8221; style and aims &#8220;to fire-up existing users and infuse even more pride into those that are already spreading Firefox around the world (and of course, maybe convince some new users to give us a try as well).&#8221;, reads David Rolnitzky&#8217;s post. [...]</p>
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		<title>By: foxiewire.com</title>
		<link>http://www.giantspatula.com/?p=25&#038;cpage=1#comment-307</link>
		<dc:creator>foxiewire.com</dc:creator>
		<pubDate>Fri, 14 Dec 2007 11:07:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.giantspatula.com/?p=25#comment-307</guid>
		<description>&lt;strong&gt;Firefox retention video - extras needed! &#124; Giant Spatula  &gt;  a Rolnitzky blog...&lt;/strong&gt;

One of the challenges to Firefox marketing is to improve our active user retention &#8212; people that download Firefox, try it out, and end up using it regularly. As part of the Firefox retention brand campaign (one component of the Firefox retention ...</description>
		<content:encoded><![CDATA[<p><strong>Firefox retention video &#8211; extras needed! | Giant Spatula  &gt;  a Rolnitzky blog&#8230;</strong></p>
<p>One of the challenges to Firefox marketing is to improve our active user retention &mdash; people that download Firefox, try it out, and end up using it regularly. As part of the Firefox retention brand campaign (one component of the Firefox retention &#8230;</p>
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