Comments on: New online advertising

By: Graeme Davidson

Graeme Davidson — Mon, 13 Oct 2008 16:30:29 +0000

These are great. Is there going to be a follow up this?

By: NoeL

NoeL — Sun, 22 Jun 2008 16:46:19 +0000

Great Logos and Banners

NoeL

By: Award winning Firefox security banner | Giant Spatula > a Rolnitzky blog

Thu, 17 Apr 2008 01:02:24 +0000

[...] You can read the full background about the ad, it’s objective, and creative genesis here. And, check out the animated banner in action! Digg [...]

By: admin

admin — Fri, 07 Dec 2007 01:16:04 +0000

Hi Betty — check out spreadfirefox.com. There are a good selection of badges/banners/buttons of different sizes for this very purpose.

By: ChunkyBetty

ChunkyBetty — Tue, 04 Dec 2007 20:33:41 +0000

I love the idea and the first ad, however, I’m not sure about the comparative angle in the customisation adds. Someone who didn’t have any experience of browser customisation might not have any idea what customisation means and the restrictions other browser pose in comparison.

But I like the word personalisation. If you were aiming at a growing market of browser users I think you could make a comparison with the personalisation capabilities of the social networking sites that are growing in popularity. I think the focus could be online identity. e.g You have your own personal identities in Facebook etc and you can personalise/control what is shown. How about extending that to your browser and personalise/control how you experience the web…..

I think this angle clarifies the customisation features to non-users by relating them to a known context and growing desire for personalisation. However, of course, this may exclude those who don’t use social networking, but it’s a large market to aim at.

In terms of placing the ads on my blog, I actually came looking for some sort of “supporter of firefox” html badge that I could put on my sidebar without using flash. I think it would be good if you created a couple of images like this to be a subtle way for people to show their support.

By: Walter raines

Walter raines — Sat, 24 Nov 2007 06:39:26 +0000

Creative ads, glad to to see the appeal to Subcultures and lifestyles. Niche Markets are modern and in focus!

By: Firefox Online Banner Results and Mashup | Giant Spatula > a Rolnitzky blog

Wed, 21 Nov 2007 22:45:26 +0000

[...] are some interesting results from the creative messages that I detailed in a previous post. Overall, the “customization” message outperformed the “security” message by 2.5 X the [...]

By: Anonymous

Anonymous — Sat, 10 Nov 2007 05:52:31 +0000

Any chance of a plain animated image rather than an SWF, for people who like standards?

By: Matheus Valença

Matheus Valença — Sun, 04 Nov 2007 11:42:57 +0000

These animations are fantastics. Wonderful!

By: admin

admin — Thu, 25 Oct 2007 19:41:29 +0000

Thanks Phoenix — you can actually download the source files for these ads here:

http://www.spreadfirefox.com/node/28636

Enjoy!