Mozilla Marketing
Firefox retention video – extras needed!
One of the challenges to Firefox marketing is to improve our active user retention — people that download Firefox, try it out, and end up using it regularly. As part of the Firefox retention brand campaign (one component of the Firefox retention plan), we are going to be shooting a short video this coming Monday in San Francisco. It’s a viral video with a “We are the World” style benefit message that we hope will ring-true to anyone who uses Firefox. The goal of the video is to fire-up existing users and infuse even more pride into those that are already spreading firefox around the world (and of course, maybe convince some new users to give us a try as well).
If you are in the area we’d love to have you join us, whether you are a community member or just a big fan of Firefox and Mozilla. We want this to have a grass-roots feel and your participation will help make this video a success (and it should be fun as well). Be sure to wear your Firefox gear. Time and location TBD (will post an update here with the information shortly – sorry for the late notice). If you are interested, you can email me as well: david [at] mozilla [dot] [com].
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Firefox retention video – extras needed! | Giant Spatula > a Rolnitzky blog…
One of the challenges to Firefox marketing is to improve our active user retention — people that download Firefox, try it out, and end up using it regularly. As part of the Firefox retention brand campaign (one component of the Firefox retention …
[...] The video will be of a “We are the world” style and aims “to fire-up existing users and infuse even more pride into those that are already spreading Firefox around the world (and of course, maybe convince some new users to give us a try as well).”, reads David Rolnitzky’s post. [...]
Will I get extra points if I dress up as either Dionne Warwick, Huey Lewis, or Lionel Richie (any of them in ’80s Firefox gear, of course)?
Would have been awesome to be there! There is a Swedish commercial for can recycling that uses this concept and it is one of my personal favorites. Here’s a link to a QuickTime video: http://www.pantamera.nu/film_artister.asp
Now I’m getting off-topic, but here’s another one of their awesome commercials: http://www.pantamera.nu/film_pantamera.html
They’re singing “panta mera,” which is Swedish for “recycle more.” The comedy (to a Swede) is that you don’t get it until you see the text, because you think they’re singing in some other language.