Mozilla Marketing

40 million reasons to join the Spread Firefox Affiliates Program

By DR ⋅ July 17, 2008 ⋅  Print This Post ⋅ Post a comment

One of the most amazing components of the Download Day campaign was the huge number of people around the world who took the time to add a Spread Firefox button or banner to their website to support the program.  In fact, Download Day buttons localized in a dozen languages accounted for more than 43 million impressions. Think about that for a second.  43 million! At a conservative online CPM of $5, that would be almost a quarter of a million dollars in promotional value.  And through the Funnelcake project, an estimated 5% of all Firefox downloads originate from the Affiliates Program.

But the more important number here is that nearly 2000 active affiliates from around the world participated in this event, illustrating not only how Firefox continues to be adopted by a passionate community overseas, but also the value those participating in the program place on the Firefox brand and what it stands for.

Overall interest in the Affiliates program is strong — there was nearly a 200% increase in traffic from a the time prior to the Download Day period compared with a similar period post Download Day — but there are a lot of pieces of the program we’re working on to make even better.  You can check out a more complete plan here, but some of the highlights include:

• Counting downloads instead of just clicks for affiliate points (with a conversion of existing affiliate points to the new system)
• A revamp of the affiliate incentive and reward structure
• New content that raises the visibility of the program on the spreadfirefox.com site
• New buttons, including international versions and possibly the layered source files so affiliates can create their own buttons

In the meantime, consider adding some new Get Firefox 3 buttons and banners, now available.  If you’re a current Spreadfirefox.com Affiliate, it’s a great time to consider swapping out your old Firefox 2 buttons for a new version.  Sometime in the next week we are going to swap out a number of buttons with old messaging (e.g. “Get firefox 2!) and replace it with new Firefox 3 messaging.

Ideas and comments are welcome over at the Spread Firefox Affiliates Group.  We’ve also launched a survey that I’d encourage you to take, especially if you are a current member, in order to get a better idea of what users would like to see from the program.

Thousands of people have done an amazing job helping to spread Firefox by being a member of this program, and in the process, encouraged millions more to give Firefox a try.   If you aren’t currently a member, please consider joining today and putting one of these buttons on your blog, website, or even your email signature.