General marketing

Break a World Record

By DR ⋅ May 28, 2008 ⋅  Print This Post ⋅ Post a comment

One of the most popular books among the neighborhood kids when I was growing up was the Guinness Book of World Records.  With each annual edition, you could thumb through the book and find everything from crazy super-sized food to human body extremes (I actually met the guy who at one time set the record for most hand-stand push-ups).

And very soon, I’ll actually have the opportunity to appear in the book that I loved browsing through as a kid — and so will you.  We just launched “Download Day” — a quest to set the Guinness World Record for the most software downloaded in a 24 hour period.   The software at the center of the record is Mozilla Firefox 3 — the best Firefox (and Web browser) yet.

This is one of the first times that we’ve done a truly integrated, global campaign here at Mozilla.  With the help of community members and Mozilla employees from around the world, the campaign spans across a number of channels — everything from social networks, search engine marketing, PR, blog postings, affiliate programs, newsletters and email — and all in 10 different languages, something that reflects how global Mozilla and Firefox have become. The campaign really feels “Mozilla” to me, following in the footsteps of other grassroots programs like Firefox Flicks contest, the NY Times Ad, Operation Firefox, and the Crop Circle.

This is the type of comprehensive effort that is hard to dream up, but even harder to execute –  and Mary was a key ring-leader here, coordinating community members and Mozilla offices around the globe.

So if you’ve ever wanted to be a part of breaking a world record, head on over to Download Day central and find out how to get involved.  And maybe see your efforts in the next printed edition of the Guinness Book.